Artexpo CEO Interviewed in Art Business Today
Is it worth exhibiting at trade shows now that there are so many high tech ways of communicating with customers? That’s the question Art Business Today writer Annabelle Ruston poses in her article, “Making an Exhibition of Yourself,” published in the October 2009 issue.
According to a range of art industry experts Annabelle interviewed, exhibitions remain a highly effective way of establishing and maintaining relations with customers. Said Louise Young, MD of the Spring and Autumn Fairs in Birmingham:
“In these tough economic times it is vital to maintain face-to-face meetings with existing and potential customers. There is no substitute for seeing and touching product, and this is of course especially the case for art.”
The article goes on to offer sound advice on how to make your art exhibition a success, including how to find the right show for you; generating publicity, graphics and displays; and more.
Artexpo’s own fearless leader, CEO Eric Smith, was also interviewed for the story and recommended that artists and gallery owners educate their sales team four months before the show:
“They should be involved in your plans for the show and should be chatting it up.”
If you’re considering exhibiting at Artexpo New York 2010, I strongly encourage you to have a look at the article! As Annabelle puts it:
“Trade shows are a powerful way of interacting with customers face-to-face, which is an incredibly valuable way of strengthening relationships. Buyers want to see and touch products, and feel confident in their quality, before placing an order. It can be hard to assess the reliability of a supplier by looking at their website, whereas meeting employees on an exhibition stand can tell you much more.”