Comments on: Pricing 101: Best Practices for Independent Artists

By: Ed Cooley

Ed Cooley — Tue, 21 Feb 2012 20:48:03 +0000

Hi Eric,

Excellent guidelines Eric. Thank you for taking the time to inform us newbies.

I look forward to exhibiting at the Art Expo next month.
————–
Ed Cooley
Fine Art Photographer
http://edcooleyfineart.com
“22 International Photography Awards in 2011″

By: Bernard Teiling

Bernard Teiling — Fri, 28 Jan 2011 16:52:46 +0000

Eric,
Thank you very much for these few lines to communicate Pricing 101 in art.
I had theory and practice from another industry (cpg), and yet, I was still struggling (and probably will continue to struggle) with the prices of my own production.
Like a picture is worth a thousand words, your summary is worth a thousand pages.
Thank you for helping us to make pricing clear in our mind.
Bernard Teiling
http://www.teiling.com

By: ousmane cisse

ousmane cisse — Wed, 19 Jan 2011 00:58:41 +0000

Dear!I am really interested of your activities but i don’t know how to integrate.it’s six years that i’m doing some individual or collectival exhibition in France and particulary in Italy. i am living in Rome and i want to collaborate with you in your next exposition,surely at settember.

By: Yousef Khanfar

Yousef Khanfar — Tue, 18 Jan 2011 13:58:48 +0000

Keep this reading

By: Maggie Verón

Maggie Verón — Tue, 11 Jan 2011 19:47:33 +0000

Me interesa recibir información acerca de estos temas!!! muy bueno su artículo!!!! el año pasado tuve la posibilidad de exponer en la NY ART EXPO y me encantó!!!! pero los precios que fijé no fueron correctos y vendí casi todo lo que llevé de Argentina, pero al pagar las comisiones, NO ME QUEDÓ GANANCIA!!!!!
GRACIAS POR SU AYUDA!!!!
Maggie Verón (grabados) de Argentina

By: Ricky Lee Ritter

Ricky Lee Ritter — Tue, 11 Jan 2011 01:42:29 +0000

After reading some of these articles I have to comment again. I understand the struggle to price a work of love, of passion. When I think of this I cant help but think of what Andy Warhal said at one of his showings. When the gallery doors opened the patrons found Andy sitting on a stool in the middle of the room (that I believe was empty of artwork). When asked about the art he said something to the affect; “I am the art. My work is just the subtrafuge of that creative effort”. Any way I hope you all get the idea. It’s about seperation. The parton can only glimpse at and maybe guess at what the true intent of the artist was at the time of creation. Only the artist has this insight being the creator. One must also serperate themselves from the work, remembering that what they feel is within them and no matter how strongly they feel about the work, that feeling stays with them and only them. For pricing you have to cut that emotional cord between you and your work as much as possible and look at it like a patron. Its just an object to them. It may speak to them and that is good (to your favor). But taking that emotional ownership is very different to a patron. They may only see it as an object and nothing more; maybe, just an investment.

By: tom mendoza

tom mendoza — Mon, 10 Jan 2011 22:50:57 +0000

Hi Eric

Thanks for an informative “real world” guideline and assessment. I agree that art pricing or distribution is not as cut and dried as your typical product. Another input which is not quantifiable is the degree of passion the artist puts into his painting. Then again one can say that the measure of an artist’s worth is how much his paintings sell and or appreciate over time. This is the real, though not perfect metric.

By: Holly Wood

Holly Wood — Mon, 10 Jan 2011 19:40:17 +0000

I like everyone, has been struggling with pricing. I’ve priced my work to be in line with comparable work of other artists in the niche in which I show. Most galleries have asked me for retail prices, not wholesale. Sadly, the retail prices I’ve been putting on things are (in my head) what I’d like to get for them. So, after the gallery takes its cut, and I’ve paid cost of framing, shipping, etc. I end up feeling like I’m painting for nothing. My work is labor-intensive, and I’m not widely-known, so doubling the price to get what I need has been a problem, especially in this uncertain economy. I feel that if I can get exposure & press in suitable galleries, my prices could be doubled, and people would not squeak about it. My work is worth it- People just need to be be told why.

Your article has been helpful- I look forward to reading more, and looking forward to my Artexpo experience!

By: sima Amid wewetzer

sima Amid wewetzer — Mon, 10 Jan 2011 19:16:10 +0000

Dear Eric : We are all fortunate to be able to have SOLO artist at art expo. The suport that art expo provide for us is a gold mind.
The priceing is very important and helpfull. I have one question at this time. I paint better and I do a good job ,when I paint big sizes. Is there a good market for large size paintings?

Thank you so much for this great and helpfull article.

Have a wonderfull day

Sima Amid wewetzer

By: Lila Jokinen

Lila Jokinen — Mon, 10 Jan 2011 12:01:34 +0000

There are commercial artists who focus on sales marketing and promotion – that produce artwork in an assembly line fashion, sometimes producing the same piece over and over because it is popular and sells …

Then there are artists who paint from their soul, who truly live and breathe art as a vision and expression of their life.
They are the ones who cannot price their work – indeed, how do you put a price on that?