Artwork of the Day: Heliotrope by Daniel Sroka

Daniel Sroka, Heliotrope (desert marigold)

"Heliotrope (desert marigold)" by Daniel Sroka

Today’s Artwork of the Day is “Heliotrope (desert marigold),” a 20 x 25 pigment print photograph by Artexpo New York 2011 exhibitor Daniel Sroka.

An American photographer, Daniel Sroka creates abstract, dreamlike images out of simple elements of nature, such as leaves, sticks, flowers and seeds. In his hands, these often overlooked natural objects reveal their complexity and subtlety. Here’s what Daniel has to say about “Heliotrope:”

“In July, 2010, I was artist-in-residence at the Miraval Arizona Resort in Tucson. This piece is part of a series that was inspired by the beautiful desert plants found in their gardens and landscape.”

Daniel has been a professional artist for the past decade, developing a new approach to art through his own unique style of abstract macro photography. The strength and beauty of his artistic style has been greatly influenced by his 20 years of experience as a creative director and designer. As Yahoo!’s first creative director, Daniel helped create and foster the identity that made the web-based search engine a globally-recognized brand.

In 2001, Daniel decided to leverage his experience in design and internet marketing to launch his own art career. In addition to his fine art photography, Daniel also owns and runs a successful online business, through which he has created custom fine art wedding prints from his photographs for over 1,000 customers.

This is Daniel’s first year with Artexpo New York, and we’re all looking forward to seeing his innovative work at our spring show, March 25-27 at Pier 94 in New York City. Welcome aboard, Daniel!

To learn more about Daniel’s work, visit

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