Artexpo 2017 Special Programming

Excited to attend Artexpo this weekend? Be sure to check out one of our Art Talks or Seminars! Here are some highlights from our Education Schedule. See the full schedule here.

These seminars will be held in the Education Pavilion.

FRIDAY, APRIL 21

Six Spheres of Success
12:30 – 1:30 p.m.
Speaker: Michael Joseph

The “Six Spheres of Success” is a fact-proven concept in attracting art buyers. Michael Joseph’s instructive “Art as a Business” plan will walk you through each of the elements that makes up a successful art career. The strategic plan is designed to help artists build a brand, nurture a long sustaining career, add value, and increase art sales. Ultimately, the business model will demonstrate what artists need to do to attract art buyers and enjoy more success.

From Conception to Customer: Extending Sales by Maintaining a Vision
2:00 – 3:00 p.m.
Moderator: David Schloss
Speakers: Kitfox Valentin and Matt Whittaker

Beauty and fashion photographer Kitfox Valentin will share his unique process for creating conceptual pieces that look as good on a gallery wall as they do in a glossy magazine, and how he uses visual design elements, a close connection with viewers, and a well-defined style to attract sales long after a shoot is done. Joining the conversation will be Matt Whittaker from Bay Photo, to talk about today’s new output possibilities and the importance of planning for output well before a shoot starts.

The Journey of a Working Artist
3:30 – 4:30 p.m.
Speaker: Crista Cloutier

Crista Cloutier explores the journey of the artist, delving into how one finds a voice, develops it, and uses it to create a professional career as a working artist. Cloutier uses her own background as an arts dealer, curator, publisher, writer, and artist to illustrate her message of the importance of practice, authenticity, and the coupling of tenacity with audacity. She also speaks of the countless artists she has collaborated with, both blue-chip and just-emerging, and the lessons they have taught her about devotion to craft and work.


SATURDAY, APRIL 22

The Hidden Path of the Career Artist
11:30 a.m. – 12:30 p.m.
Speaker: Cory Huff

In this talk, Cory Huff of The Abundant Artist will explain the difference between the ways that artists think art is sold and how artists who make a living from their work actually do it. There is a great deal of mythology and mystery around selling art. Huff will talk about how to separate the myth from the truth and what you need to do next in your career to create a thriving, abundant life as an artist. The talk includes practical advice on selling directly to collectors via the internet, as well as how to manage gallery relationships in an era of internet disruption.

60 Tips in 60 Minutes
1:00 – 2:00 p.m.
Moderator: Eric Smith
Speakers: Jennifer Harlan, Michael Joseph, Poppy Simpson, Vlad Vukicevic, and Jay Landrum

Get ready for fast and furious tips—60, in fact, to help you better run your business, your staff, your gallery or studio, and your life. Listen in for can’t-miss sales and career strategies from experts in the industry.

Elements of Design
2:30 – 3:30 p.m.
Speaker: Jennifer Townsend

Join Jennifer Townsend from Larson-Juhl as she reviews the essential design elements for creating memorable rooms. As home-building trends have evolved over the past few decades, home furnishings and design have kept pace. Custom frames have also adapted to relate to those changes. From baroque to contemporary, Larson-Juhl’s frames and mouldings have graced artwork in homes, estates, and museums all over the world. You’ll leave her seminar with great design ideas that you can implement immediately.

Art Talks: Success Secrets of Amazing Fine Art Photographers
4:00 – 5:00 p.m.
Moderator: Linda Mariano
Panel: Paul Brandejs, Vlad Korol, and Riya Sharma

In just five key questions, we’ll uncover the strategies and secrets behind the successful careers of three fine art photographers: RJ Muna, Paul Brandejs, and Vlad Korol,. From discussing when they realized photography was going to be their career to recalling their first piece sold and why was it memorable, we’ll probe into the pasts of these artists to see what they have done in their careers that made a difference, as well as explore their present-day career strategies and goals for the future. Don’t miss this opportunity to incorporate these successful photographers’ business approaches and tactics into your own art business.


SUNDAY, APRIL 23

Getting the Right Color in Art Reproduction
11:30 a.m. – 12:30 p.m.
Speaker: Mark Sibilia

Join print guru Mark Sibilia to learn how he and his team at Graphika Print Solutions have turned the art of printing open and limited editions into a science. He’ll examine the challenges and limitations of the art reproduction workflow and recommend practices that will save you time and money. One of an artist’s key tools is the color they use—and so it is by respecting the integrity of the artist and their work that Graphika’s award-winning new technology, ColorXTC,controls, calibrates, and finishes the art reproduction with the artist and their work at the forefront of importance, resulting in a reproduction that duplicates the original impeccably.

Art Talks: Success Secrets of Amazing Artists
1:00 – 2:00 p.m.
Moderator: Linda Mariano
Panel: Socrates Marquez, Tom Boatright, Dwight Baird, and Junaid Sénéchal-Senekal

In just five key questions, we’ll uncover the strategies and secrets behind the successful careers of five artists: Kevin Grass, Socrates Marquez, Tom Boatright, Dwight Baird, and Junaid Sénéchal-Senekal. From discussing when they realized art was going to be their career to recalling their first piece sold and why was it memorable, we’ll probe into the pasts of these artists to see what they have done in their careers that made a difference, as well as explore their present-day career strategies and goals for the future. Don’t miss this opportunity to incorporate these successful artists’ business approaches and tactics into your own art business.

Celebrating the 30th Anniversary of Ardmore Ceramic Art
2:30 – 3:30 p.m.
Speaker: Louise Irvine

Louise Irvine, Director of the Wiener Museum of Decorative Arts in South Florida, will take us on a journey to explore the thriving studio of artists in the Midlands of South Africa that create Ardmore Ceramic Art. For the last 30 years, local Zulu men and women have been creating unique artworks featuring exotic African wildlife and flowers. The Ardmore sculptors and painters have explored new styles of ceramic art in their expressive use of clay and intricate painting techniques. Their collaborative approach to design, with two or three artists involved in each unique piece, has inspired a wave of creativity in this remote South African community. Ardmore’s cooperative venture has enriched the rural economy and uplifted the lives of the artists and their families. In recent years, Ardmore’s distinctive ceramic imagery, a fusion of African and Western design influences, has inspired contemporary designers in other media, including textiles, wallpapers, and silk scarves by Hermès.

Secrets of the Art World
4:00 – 5:00 p.m.
Speaker: Litsa Spanos

Be one of the first to learn about Litsa Spanos’s new book, Secrets of the Art World: Getting Real about the Process, Business, and Selling of Your Work, where she offers insider secrets to help artists in every aspect of their career. Learn the importance of identifying and following your life’s passion, how to create the best business practices and still take the risks that will propel you forward, and tips on pricing your work, connecting and building lifelong customers, publishing your art, and more.


MONDAY, APRIL 24

Celebrating Sculpture
11:00 a.m. – 12:00 p.m.
Moderator: Glenn Harper
Panel: Joyce Beckenstein and Robert C. Morgan

Join us for a panel discussion with the editor of Sculpture magazine, Glenn Harper, along with contributing writers Joyce Beckenstein and Robert C. Morgan. What does it mean to write for Sculpture, and what are the trends Harper, Beckenstein, and Morgan see in sculpture today? The discussion will take place in celebration of ISC’s International Sculpture Day, held annually on April 24th.

Understanding Art Licensing
12:30 – 1:30 p.m.
Speakers: Jay Landrum, Vlad Vukicevic, and Poppy Simpson

To license or not to license—that is the question. Whether you’re an artist, agent, publisher, manufacturer, or gallery owner, what’s the potential impact of art licensing on your business as a whole? How do you decide if licensing is right for you? In this seminar, we’ll cover where to begin and what to consider in today’s fast-paced licensing world.

NOTE: Seminar topics may be altered or changed. This is the most current information. All information is subject to change without notice or obligation.

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