Essential Steps for a Great Show
When you decided to expand your horizons and spend the money, time, and effort to exhibit at Artexpo New York 2018, one of the world’s largest fine art trade shows, you want to make sure you are making the best effort possible. Careful planning can go a long way towards ensuring a successful show—and we want to get you started with our Show Planner. As we lead up to the show, here’s a calendar of to-do’s, complete with links to all the key information, to make sure you are on track.
- Ideally, you should begin planning for a show event 6 months in advance—you’re on your way.
- Decide on a budget and stick to it.
- Commit to the exhibition space.
- Build or review your website to create a dynamic up-to-date look.
- Read the Exhibitor Manual! Everything you need to know about exhibiting in this particular trade show is available in the exhibitor manual.
- Know your booth size. Measure your art. Pre-plan your hanging. Know what fits where.
- Prepare for shipping, delivery dates, framing deadlines and set-up/take-down dates and times.
- Educate yourself! There are tons of resources on RMG’s show sites.
- Watch Eric Smith’s “Making Your Art Stand Out” Video to insure you have all your bases covered.
- Gather the names and contact info of everyone who has ever expressed interest in your work, including current collectors and target galleries.
- Define and select your target audience so you can tailor your message and marketing campaign directly to the needs, concerns and interests of your prospects.
- Plan for advertising, listings and invitations.
- Ask show management for a comprehensive media list and their media plan to maximize show and press release opportunities.
- Find out which media are planning special art or show editions and obtain their deadline for submissions.
- Talk to editors, submit photos and arrange interviews or editorials. Inform your audience about your product, and establish a relationship with the media and your prospective customers prior to the show.
- Use show logos on your website and in social media from our Exhibitor Resources page to promote your booth.
- Advertise your show participation – newsletter or email to your collectors and clients, social media and blog posts. Generate brand awareness so your target audience will recognize you at the show.
- Create a digital book with a company like Blurb, one of our show sponsors. Join them for an informational webinar on March 13 at 11 a.m. PT for a live session and Q&A to learn more about creating, printing, and selling a self-published book.
- Prepare handout materials, such as brochures, business cards, and catalogs.
- Forms, forms, forms! Complete all the necessary Exhibitor Forms by February 28, 2018. Go to page 9 of the Exhibitor Manual.
- If the artwork for your booth will be shipped, know when and where to ship your work. Go to page 6 of Exhibitor Manual.
- If you are bringing the artwork, finalize transportation arrangements, along with parking arrangements for your vehicle.
- Frame or stretch your work. Pack it properly. Bring extra pieces if possible.
- March is the deadline for Image Submission for Artexpo New York 2018 Show Catalog Preview Page.
And as always, don’t be afraid to ask questions. RMG has all sorts of information that new exhibitors benefit from knowing. Contact us at firstname.lastname@example.org