Education & Events
There’s always something exciting happening at Artexpo — from our full roster of art education classes to a “Free Arts” day to benefit underprivileged NYC youth. Stay tuned for more details!
Education Calendar
Other Events
| Day | Event |
|---|---|
| Saturday |
10:00-12:00
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Course Descriptions
The Art of the Home Show
A potential buyer is interested in your work but they haven’t committed to the purchase. The next step is to take the art to his or her home. This seminar will provide you with every tool you’ll need to close 90% of your home show sales.
Color Foundations
Provides an overview of color basics, including terminology, color perception, the psychology of color, how light affects color, and current styles and color trends.
Creating Healthy Living Environments with New Paint Technology
Provides an overview of sustainable design and the creation of healthier environments in reference to architectural paints. Included are discussions regarding the components of paint; independent testing methods and standards; categories of LEED®; and specification of paint systems for today’s designer.
The Elements of Design
This seminar looks at the design elements and aspects of custom framing in reference to picture frame mouldings, including the history of the picture frame. Like “The Language of Color,” this seminar will enhance any framer’s ability to create and/or build specific designs, finishes or colors of select mouldings and/or matting to improve the saleability, function or quality of his or her products through aesthetic value or decorative composition.
Topics include:
- The Elements and Principles of Design
- Design Trends
- 100 Years of Design in Art, Images and Patterns
- Life Cycle of a Trend
- History of the Picture Frame
- Frame Designs & Design Motifs
- History of Ornamentation
Empowering Your Interior Through Art
How does art inspire an interior? How does an interior inspire art? What interior design effects can be created to showcase art? Charles will elaborate on these questions, highlighting the design process and the scenarios in art selection for successful Interiors. Placement, material and finish selections, and lighting factor into a work of art and it’s impact on a space and vice versa. See how top designers view art and the inter-relationships that develop within in an environment.
In Living Color
This seminar looks at the influence of color on the consumer, with awareness to color marketing and various color associations. It also includes a basic “Test Your Knowledge” quiz on color and how color affects our daily lives.
Topics Include:
- Color Quiz: “Test Your Knowledge On Color”
- 2010 Color Trends
- Top Colors Since 2000
- Color Decade Trends
- Color Influences
- Color Marketing and Color Associations
- How Color Trends Originate
- How Colors are Named
- Influences on Color Trends
- The Language of Color
- Color in our Daily Life
- A Historical Look at 100 Years of Color
Key Legal Issues Facing the Arts Today
For better or worse, if you are in the art business as a framer, publisher, licensing agent, or artist, legal issues will come up. If you don’t know what to expect or what your rights are, you will get hurt. This class will provide an overview of the leading issues in the arts, from copyrights to how to make your online gallery legal. Learn how to shut down an infringing website or eBay auction. Find out how to stop infringements and make money off them. You will also learn about using trademarks and people’s images in artworks, how much copying is allowed, what needs to go into a certificate of authenticity, key points in art licensing agreements, pitfalls in artist-publisher and licensing agreements, and much more. If you want to know the real story on a wide range of legal issues affecting art, don’t miss this session led by a lawyer who specializes in the field of art law. In addition, Joshua will also discuss how to deal with these issues during tough financial times, such as what happens to an agreement when a business goes under or the person has to declare bankruptcy.
The Language of Color
This seminar will enhance any framer’s ability to create and/or build specific designs, finishes or colors of select mouldings and/or matting to improve the saleability, function or quality of his or her products through aesthetic value or decorative composition. Geared primarily to the trade, this class will cover the following topics of discussion:
- The Language and Relativity of Color
- Color Trends
- Color Forecasting
- 2010 Color Trends Forecast
- How Colors are Forecasted
- Color Influences in Custom Framing
- Understanding the Color Wheel
- Matting with Color
- Tint – Tone – Shade
- Intercollegiate Colors for Custom Framing
- Colors in Period Design for Custom Framing
- 100 Years of Color Palettes
Marketing 101: What They Didn’t Teach You in Art School
An overview of the art world from commercial artist to museum artist. Which route should you take? How do you get into a gallery? How do you get representation? Is there really money in this business? Plus, an introduction to Master-Quality digital image capturing & printing.
Panel Discussion: The Future of the Art World
Analyzing the way art is produced, marketed and sold in today’s market and projecting trends and sales tools for the future over the next five years.
Panel Discussion: Gallery Marketing: 60 Tips in 60 Minutes
Fast and furious: 60 tips to help you better run your gallery, your staff, your business, your life.
Panel Discussion: Powering Your Marketing with New Media
Harnessing the power of social media platforms such as blogging, Twitter, Facebook, etc. to promote your business or gallery. Overview and best practices.
Panel Discussion: Selling Art in a Challenging Economy
Industry experts including publishers, gallery owners, and sales people provide valuable tips on how to maintain client relations and sales in a challenging economy.
Pricing 101
A guide to pricing your work, preparing yourself for wholesale market: for publishers, dealers, designers, consumers. This class is a comprehensive overview of the art industry and marketplace. You’ll learn pricing for publishers, art dealers, art galleries, designers and retail—what they expect and what you should expect.
The Ultimate Guide to Image Capturing and Printing
All about 2010 advances in state-of-the-art technology & their relevance for professional artists. Topics of discussion include:
- Museum-quality digital image capturing: a must for professional artists
- Color management for the most accurate reproduction possible
- Curatorial-grade giclée printing process: archival inks, quality paper
Setting Up Your “You Network” (aka your Social Media World)
This workshop is a hands on experience that walks through setting up a blog and various social media accounts and learning the basics of how to use them. This course will require a laptop and access to the internet.
Social Media for Artists and Galleries
This workshop will discuss the basics of what social media is and how it can be utilized to grow awareness and business from the fastest growing marketing environment in history. This class is for gallery owners, gallery directors, sales consultants, and gallery marketing directors who want to learn the most basic elements of social media including Twitter, Facebook, LinkedIn, blogging, and more. This is also for those who want to learn higher level strategies to leverage the basic knowledge of being a part of the social media community.
Trends in Art and Home Accessories
Once the window treatments are up and the furniture is in place, it is the objects and art that really truly begin to make a house a home. Art makes a statement in a house expressing the personality and reflecting the history of its occupants. Art delights the eye, giggles the senses and often tickles our funny bone. Today even the best interiors are likely to have a combination of fine art, designer, vintage and mall art. Come to hear how three seasoned New York designers choose and use art in their clients’ interiors.
Twitter for Artists and Galleries
This workshop will discuss the basics of using Twitter for your gallery, plus specific strategies on finding and building a community within the Twitterverse. This class is for gallery owners, gallery directors, sales consultants, and gallery marketing directors who want to learn the most basic elements of Twitter or would like to learn the tips and tricks of maximizing this fast growing community.
Speakers
Barbara Bell
Barbara Bell is the founder and owner of Barbara Bell Interiors, and has been designing residential and commercial interiors in Westchester County, New York City and the Tri State area for over 25 years.
Barbara is a graduate of the New York School of Interior Design and has taken advanced studies at Parsons School of Design. She is a recipient of the Century Furniture Award for Outstanding Room Design, 1982 and was featured in three major showhouses in the Westchester Area. She has also been featured in Kitchen and Bath Design, Hudson Valley magazine, Westchester magazine, the Journal News, and New York Spaces magazine, in an article entitled, “Making An Entrance.” She most recently was featured in Westchester/Connecticut and Hamptons Cottages and Gardens for her work at the Cerebral Palsy Showhouse.
An Allied member of the American Society of Interior Designers, she has served on the Board of Directors of the New York Metro Chapter, and is a Board Member of the Education Legacy Fund, which provides scholarships and education programs to New York design students. She was an adjunct professor of Interior Design at Pace University, Pleasantville, N.Y., specializing in courses on Style and Color and the History of Design for five years.
Bjorn Bjornsson
Bjorn Bjornsson is one of Scandinavia’s most renowned and successful artists. He received his Masters Degree in Architectural/Interior Design at Copenhagen’s Fredriksberg Technical School of Interior Architects. With more then 25 years of experience, he has designed luxury residential and commercial spaces throughout Europe and the United States.
Bjorn Bjornsson Interior Design is a full service firm guiding projects from space planning to preliminary and construction phases, custom furniture design and interior decorating. Bjorn is involved in all aspects of the projects, working in partnership with his clients to create spaces that truly reflect their own style.
Bjorn’s work has been featured in prominent publications including, Architecture of Denmark, European House, Florida Design, Garden Magazine, The Icelandic House Beautiful, and The New York Times.
Anthony Deljou
Anthony Deljou has played an integral role in the fine art industry for more than 19 years. With nearly two decades of experience under his belt, Anthony has built a solid career as an art dealer and publisher, and continues to expand his expertise in the art publishing sphere. The Deljou family has been a fixture of the art world for over 29 years. During this time, Anthony has fostered a wealth of significant connections within the industry and has mentored and signed some of the world’s top emerging artists. He is the Director of Sales and Marketing at Deljou Art Group and oversees multiple brands and divisions under the parent company umbrella.
Michael Havers of Progressive Editions
Having been born into a family that included several artists, Michael Havers, president of Toronto-based Progressive Fine Art, grew up in a home that was filled with art. Havers’ career began 26 years ago while working as a sales rep for Denver-based American Design, along with Mark Myers (now president of Atlantic Arts) and Woody Slaymaker (owner of Slaymaker Fine Art). Havers says his passion for his work stems from the “pure excitement that comes from recognizing raw talent and ingenuity. It is continually rewarding to discover an artist with potential, work closely with them and develop their style, watching it blossom and flourish.”
The defining difference in his firm, he says, is that “we act as artists’ agents, focusing our energy on developing emerging artists. Our strength comes from forging stable and lasting relationships, resulting in mutual success. We are all about long-term goals, not short-term propositions. Many of our artists, such as Pietro Adamo or Maya Eventov, have been with us for more than 15 years. This foundation of shared respect and trust allows us to continuously thrive in an always-changing market.”
Grant Henley
Grant Henley is the President and founder of The Global Arts Group, a fine art publishing and services company. His company is recognized as a leader in the print-on-demand art publishing world. His obsession with color and content has led The Global Arts Group down a path in which it produces products for many other well known art publishers as well as some of the most respected museums in the world.
Jeff Jaffe
Hailing originally from Johannesburg, South Africa, Jeff Jaffe left that turbulent country at the end of 1979, choosing exile and uncertainty over a privileged life in an unjust and otherwise brutal society. He studied art and languages in Israel, Europe and the USA, finally earning his MFA in sculpture from the Cranbrook Academy of Art in Michigan in 1986. Upon his return to New York City he began pursuing his career as an art dealer. Working his way up through a few gallery organizations, which he likes to refer to as “the boot camp of the art world”, along with his business partner of 13 years, Rick Rounick, Jeff started Pop International Galleries – aka The Pop Gallery, in SoHo, New York City in 1997. Pop International is highly visible and successful art gallery specializing in pop art and art and photography influenced and inspired by popular culture. Jeff resides with his wife and two gorgeous children in New York City.
Joshua Kaufman
Joshua J. Kaufman is a partner in the law firm of Venable, LLP, and chair of its copyright and licensing group. Based in Washington, D.C., Joshua specializes in art, copyright, licensing, trademark law, with clients throughout the U.S., Europe, and Asia. He assists clients in transactions as well as litigation and represents artists, publishers, licensing agents, and galleries. He is also general counsel to the Art Copyright Coalition, has taught art law at the Corcoran School of Art, and is an adjunct professor at American University Law School. He successfully argued a landmark copyright/artist rights case before the U.S. Supreme Court and has published over 150 articles on art law issues. He is an artist himself, has owned galleries and put himself through law school as M.C. Escher’s first importer into the United States.
Craig Kausen
Craig Kausen is the President & CEO of Linda Jones Enterprises and Chuck Jones Galleries.
He is also the Chairman of the Board of the Chuck Jones Center for Creativity.
As a former computer engineer and college instructor in computer science and engineering, he continues his interests in computer technology today.
Rodger Lippman
Rodger Lippman is an Architectural Design Representative for Benjamin Moore and Co. and covers the regions of New York City, Brooklyn and Staten Island. He has worked with assisting the Architectural Community with color and technical information for over 17 years.
Rodger’s style of presentation is high spirited, entertaining, informative and he is consistently requested to speak at New York’s most prestigious design firms.
Matthew Kolk
Matthew J. Kolk is a graduate of Sacred Heart University. He has been President of Spinnaker Direct since 2000 and sits on the Audubon Connecticut Board of Directors. A third generation printer, his business expertise includes print sales, building a paper brokerage house, and creating Fairfield County Home magazine, which has now expanded to become East Coast Home + Design. During the second year of Fairfield County Home, a luxury shelter magazine serving upscale communities in Fairfield County, Matt was awarded the “40 under 40” award, presented by area Chambers of Commerce for being one of the forty most promising entrepreneurs under the age of 40 in Fairfield County.
Jamie Markle
Jamie Markle is the Publisher and Editorial Director for the Fine Art Community at F+W Media, the leading publisher of instructional products for serious fine artists for over 40 years. Art instruction from the world’s best artists can be found on the pages of F+W’s magazines, such as, The Artist’s Magazine, Watercolor Artist, and The Pastel Journal. Information on up-and-coming artists and collecting art can be found in Southwest Art Magazine and The Collector’s Guide to New Mexico. Jamie is also the Publisher of two book imprints, North Light Books and IMPACT Books, which focus on providing the skills artists need to create the art they love. As a complement to the line of print products F+W creates, Jamie also oversees 16 websites, including artistsnetwork.com, the definitive online resource for inspiration, instruction and ideas for working artists and wetcanvas.com, the world’s largest online gathering place for artists. Additionally, F+W runs an ecommerce store dedicated to selling fine art instructional products at NorthLightShop.com. April 2010 will see the launch of artistsmarketonline.com, a resource for artists, graphic designers and photographers interested in making the connections they need to sell their work. Jamie holds a degree in Fine Art from Xavier University, where he studied painting and drawing.
Nan Miller
Nan Miller’s art career began in Rochester, where she focused on the artistic medium of etching and participated in local and regional art shows. Her introduction into the gallery business was by chance – a friend asked her to assist in setting up and selling for a local art charity event. Soon after, she attended an art show fundraiser for a hospital where very few pieces sold, due to the lack of artwork variety and an uninformed sales staff. Following this event, Miller realized that she had a talent for selecting, displaying and selling other people’s artwork – this was the beginning of Miller’s gallery career. In retrospect, her art background provided her the ability to understand design, the technical aspect of the printmaking processes and to select outstanding artwork.
Barbara Ostrom
A nationally recognized interior design firm, Barbara Ostrom Assoicates has transformed the residences of a number of prominent clients, including former President and Mrs. Richard Nixon, New Jersey Senator and Mrs. Gerald Cardinale as well as Russell and Kimora Simmons. Barbara Ostrom has served on the Board of Directors and chaired many committees for ASID. She regularly lectures at all of the New York City Design Colleges and is listed in Who’s Who in America and Who’s Who in Interior Design. She also is a member of The Decorators Club in New York City. Both House Beautiful and House & Garden Magazines have included her firm in their prestigious list as one of the top 100 Designers in the United States. Her work has been published in over 50 books.
Barbara Ostrom is a graduate of New York University, New York School of Interior Design and Pratt Institute, where she received a master’s degree in interior design. She also received a graduate degree in Classic European Interior Design and Interior Architecture from the Sorbonne in Paris. She serves on the advisory board of the New York School of Interior Design.
Michael Pacitti
Michael Pacitti is an independent consultant working with the framing, art materials, interior design, and photographic industry. He has contributed and written numerous articles on color and design. He has worked in the moulding and matboard industry throughout North America for more than 25 years as an educator. His research interests include the relationship and application of custom framing to elements of both design and color.
The popularity of Michael’s seminars and workshops are deemed as a reflection of more than 25 years of presentation experience resulting in his accessible style of conducting an informative and interactive workshop.
Michael’s association with the Color Marketing Group including 25 plus years of involvement with the fine art, framing and photography industries has led to these informative and educational seminars and workshops reaching North America, China & Europe.
Charles Pavarini
As grandson of Charles Pavarini, Sr., Charles Pavarini III has reinterpreted the legacy of the Pavarini Construction Company, known for creating historic landmarks including the Seagram Tower, the United Nations, the State Theater at Lincoln Center, and numerous other landmark buildings in New York City and throughout the world. His 30 years of experience, former career in the theater, and extraordinary creativity have made him a trend-setting interior designer, fluent in many styles of design. Recognized by the design community for his hand in both residential and commercial interiors, his work is consistently highlighted with intricate lighting design elements and brilliant technological innovation. His design sensibility typically incorporates a traditional European thread and a theatrical component in less-than typical ways.
Robert Reeder
Robert Reeder is a successful internet enterprise pioneer in the art industry. He was the Vice President of ArtSelect, Inc., the world’s premiere online custom frame shop and art gallery, from May, 1997 to January, 2008. Reeder is currently Chief Operating Officer for Art Market Tools, where he manages business and product development, internet marketing strategy, and team building.
Woody Slaymaker
Woody Slaymaker was born on 6/14/56 to renowned artist Martha Slaymaker and Broadcast Hall of Fame inductee Gene Slaymaker. Woody’s mother Martha taught Woody and his sister Jill to paint as small children.
Woody was formally educated at Indiana University, Butler University and La Universidad De Iberoamericana in Mexico City. Woody’s college degrees are in entertainment law, audio electronics and piano performance. He graduated with honors, is a member of Phi Eta Sigma and Alpha Lambda Delta National Honoraries from Indiana University in Bloomington, Indiana.
Woody began selling art in college in 1977 and went on the road in 1979. Woody has traveled to and sold art in 26 countries and has visited 49 countries. Slaymaker, as a company has been publishing and selling art since 1979. Woody’s wife, Fanji Slaymaker, has assisted Woody since 1989, and together they have two daughters: Martha, 11, and Elisabye, 9.
Today, Slaymaker Fine Art has a fleet of salespeople covering most parts of the United States as well as international representatives. The body of artists Slaymaker buys and sells exclusively consists of over 100 artists from the United States, Canada and Europe. Slaymaker owns the largest privately owned retail art gallery of 14,000 square feet in the city of Chicago. Slaymaker also has the largest collection of original art in the midwest.
Eric Smith
Eric Smith, Artexpo New York CEO, is a true art world insider with years of industry experience. The former Vice President of Summit Business Media, the leading worldwide producer of art shows and art-related trade publications including Artexpo Las Vegas, Art Miami, Art Business News, DÉCOR and Volume magazines. Smith also spent years as Director of Martin Lawrence Galleries, where he managed over 20 galleries in California, Colorado and Hawaii and quickly developed a passion for modern and contemporary art, selling Warhol, Rosenquist, Rauschenberg, Oldenburg and Keith Haring.
Dale Stephens
Dale Stephens has over 25 years of experience in the printing industry. He has worked as an independent graphic designer, a color separation photographer and was responsible for color control for MIU Press in Iowa and American Graphics in Atlanta. He is currently Director of Production at Art Market Tools, where he researches and manages photo-capturing, image reproduction and production efficiencies to deliver the highest print quality to artists.
James Thorn
James Thorn and his wife RuthAnn have three beautiful galleries in San Diego, California. “Exclusive Collections Galleries” are in three prominent locations in the San Diego area. The Thorns are also principals of Crown Thorn Publishing, Inc., established in 1998. They represent three amazing artists: Henry Asencio, Michael Flohr and Christopher M. The Thorns have wholesale accounts in wonderful locations throughout the United States, Canada, the Hawaiian Islands and the United Kingdom.
Mehron Zadeh
Mehron Zadeh is the General Manager for Deljou Art Group, a prominent international art publisher and gallery to the trade. Deljou represents over seventy-five artists from around the world dealing in fine art painting and sculpture. As a veteran of twenty-five years in the art market, Mehron has not only been involved in every aspect of the art publishing and gallery day to day operations, but has also worked directly with over five hundred galleries and art consulting firms globally.
He serves on the Board of Directors and plays an active role in managing and establishing business policies to ensure the integrity and goals of the company are met. Under Mehron’s co-leadership, Deljou Art Group continually sets new standards of art excellence while expanding its interests nationally and internationally.
