Artexpo Education Series
There’s always something exciting happening at Artexpo — from our full roster of Topics & Trends seminars to performance art, demonstrations and more.

Our state-of-the-art Topics & Trends series offers expert opinions on timely topics for art industry professionals. Watch live demos, and learn from the artists’ technique. There’s no shortage of opportunities at Artexpo.

All Topics & Trends seminars are available to attendees at no charge. Seating is limited.

PLEASE NOTE: Seminars and schedule may change. This is the most accurate information we have at the time of publication. All information is subject to change without notice or obligation.

ARTEXPO 2013 – TOPICS & TRENDS + EVENT SCHEDULE

Thursday, March 21

8:30am-9am
Open Forum & Breakfast with Artexpo
Eric Smith & Rick Barnett
Who should attend: All exhibitors
9:15am-9:45am
11:30am-12:30pm
No Hassle Financing!
Regina Leadem - GE Capital – Come directly to the GE CAPITAL booth for this seminar! Booth #100
Who should attend: Anyone interested in offering their clients the ease of financing! Gallery owners, dealers, artists, designers, decorators, art consultants!
1pm-2pm
Events! Events! Events! Bringing Your Gallery or Studio New Art Buyers!
Litsa Spanos
Who should attend: Gallery Owners, Art Dealers, Artists
2:30pm-3:30pm
• PANEL DISCUSSION: 60 Tips in 60 minutes
Moderator: Eric Smith- Panelists: Rick Barnett, Jay Landrum, Gary Handler & Litsa Spanos
Who should attend: Anyone in the Art Business!
4pm-7pm
GE Capital’s – Artexpo After Dark:
Sponsored by Bombay Sapphire & Barefoot Wine
Limited Tickets Available

Friday, March 22nd

 

9am-10am
Top 10 Priorities for Marketing That Counts!
Linda Mariano, Rick Barnett & Tremayne Cryer
Who should attend: Anyone in the Art Business!
10:30am-11:30am
• PANEL DISCUSSION: Unplugged! $1 million in sales = $300K profit
Moderator: Linda Mariano — Panelists: Gary Handler, Woody Slaymaker & Rick Barnett
Who should attend: Gallery Owners, Art Dealers, Artists
12pm-1pm
1:30pm-2:30pm
Go Big! Strategies to Sell Art and Framing Services
Litsa Spanos
Who should attend: Gallery Owners, Art Dealers, Art Consultants, Artists
3pm-4pm
Open Forum with Artexpo
Eric Smith & Rick Barnett
Who should attend: Anyone thinking about exhibiting at Artexpo in the future!
4pm-7pm
GE Capital’s – Artexpo After Dark:
Sponsored by Bombay Sapphire & Barefoot Wine
Limited Tickets Available

Saturday, March 23rd

9am-10am
Effective & Creative Gallery Marketing – That Won’t Break the Bank
Litsa Spanos
Who should attend: Gallery Owners, Art Dealers, Art Consultants, Artists
10:30am-11:30am
• PANEL DISCUSSION: The Relationship Between Artist, Gallery & Collector
Moderator: Rick Barnett Panelists: Litsa Spanos:, Woody Slaymaker & W. James Taylor
Who should attend: Anyone in the Art Business!
1pm-2pm
2013 Color Trends
Michael Pacitti
Who should attend: Anyone interested in the latest color trends: Designers, Decorators, Gallery Owners, Art Consultants, Art Buyers and Collectors!

Sunday, March 24th

9:30am-10:30am
Your Top 10 Checklist for Understanding Art Licensing
Linda Mariano, Rick Barnett & Jay Landrum
Who should attend: Artists, Art Publishers, Agents, Gallery Owners, Manufacturers
11am-NOON
1pm-2pm
Period Design: Where Design Trends Begin!
Michael Pacitti
Who should attend: Designers, decorators, artists, gallery owners, custom framers, art consultants

Course Descriptions

Open Forum & Breakfast with Artexpo

Hosted by Eric Smith & Rick Barnett
Get your important questions answered! What to expect on trade days, consumer days, personal presentation, how to price your artwork, and more!

A guide to preparing yourself for the wholesale market: selling to art publishers, dealers, designers, consumers. This class is a comprehensive overview of the art industry and marketplace. You’ll learn pricing for publishers, art dealers, art galleries, designers and retail—what they expect and what you should expect.


Checklist for Sales Success – Put you and your team in the driver’s seat!

Rick Barnett & Linda Mariano
Think about it this way: Each of us is selling every day – no matter whether it is our artwork, in a gallery, at the gym, wherever we go – we are selling. And every day should have a goal and it is our job is to hit or surpass the target. Have you thought about it? Are you prepared? It takes the whole team to get the job done and meet the sales goals. Without sales, companies go out of business. With sales, companies grow, people get promoted, get raises, artists are smiling, and success is felt by everyone! Learn the critical “No Excuses” Top 10 Selling Tips and make them part of your daily “Checklist for Success.”

A great session whether you are an artist, gallery owner, or sales consultant – don’t miss your success for 2013!


No Hassle Financing!

GE Capital – Come directly to the GE CAPITAL booth for this seminar! Booth #100
It’s always a challenge to close the sale when cost is the roadblock. During this seminar, you will learn the simplicity of removing that objection! Close the sale every time with the great tips and financial assistance of GE Capital.


Events! Events! Events! Bringing Your Gallery or Studio New Art Buyers!

Litsa Spanos
In a time when galleries are running leaner, it’s critical to find new ways to get existing and new customers to buy art. In this session, Litsa Spanos of ADC, Art Design Consultants, will share low-cost event ideas she has used to energize and renew her award-winning gallery. These inspirational and unique gallery experiences can ultimately help you increase your customer base and revenues.


Panel Discussion: 60 Tips in 60 Minutes

Moderator Eric Smith
Fast and Furious — 60 tips to help you better run your gallery, your staff, your business, your life. Get the best tips from the experts! Better business, better staff, better presentations and sell-thru…strategies that can make the difference!


GE Capital’s – Artexpo After Dark

Sponsored by Bombay Sapphire and Barefoot Wine
Enjoy an exclusive preview of Artexpo New York 2013! Mingle with our exhibiting artists and gallery owners, enjoy refreshments, and be among the first to see this year’s extraordinary array of fine art.


Top 10 Priorities for Marketing That Counts!

Linda Mariano, Rick Barnett & Tremayne Cryer
Get on top of your priorities to impact your bottom-line! From PR and Social Media to Brand building! What makes your marketing stand out in a crowded marketplace? Have you thought about your brand and how it is perceived? Is your marketing in sync with your brand? What’s the best marketing strategy for reaching your customer? This session will provide key answers for creating marketing that counts – and building your brand. Come to the seminar and be prepared to learn your critical Top 10 priorities to make a difference in your 2013 Marketing plan! Priorities that can impact your sales and bottom-line!


Panel Discussion: Unplugged! $1 million in sales=$300K profit

Moderator Linda Mariano, Panelists – Gary Handler, Woody Slaymaker, Rick Barnett
Really? How can that be my business model? How do I get there? Building your business with tried and true strategies – from sales to marketing, operations to inventory. Gallery owners, dealers, artists get the honest truth at this open forum seminar!


Hoops & Pitfalls – Need to Know Legal Details for the Art Business

Jay Landrum & Linda Mariano
Be art industry savvy! Learn the 5 critical must-knows for anyone in the art industry. From copyrights to art publishing, limited editions and certificates of authenticity – what are they and how do they impact your business? Come to this seminar and find out the critical details!


Go Big! Strategies to Sell Art and Framing Services


Litsa Spanos
Have you wondered what it takes to get banks, hospitals, corporations, and the designers who work on these projects to buy art from you? Litsa Spanos, President of ADC (Art Design Consultants) will share proven methods that have helped her land numerous small-to large-scale accounts throughout her 18 years in the business. You’ll leave her seminar with great ideas you can implement immediately. If you want to generate new business, you don’t want to miss this seminar!


Open Forum with Artexpo

Eric Smith & Rick Barnett
Get your important questions answered! What to think about as a first-time exhibitor, what to expect on trade days, consumer days, how to price your artwork, and more!

Prepare yourself now for the wholesale market, for publishers, dealers, designers, consumers. This is a comprehensive overview of the art industry and marketplace.


Effective & Creative Gallery Marketing — That Won’t Break the Bank.

Litsa Spanos
Generate sales, increase awareness and brand your business as the premiere destination for art. Litsa Spanos, President of ADC (Art Design Consultants), will share creative marketing ideas that can take your art gallery to the next level. She’ll share the many innovative techniques that landed her the highly coveted “Excellence in Marketing” award by Art Business News. If you want new, fresh, effective, and low-cost ideas to boost your business, this is the perfect seminar for you


Panel Discussion: The Relationship Between Artist & Collector

Moderator:Rick Barnett — Panelists: Litsa Spanos, Woody Slaymaker, Gary Handler, W. James Taylor
Top art industry experts share tips on presentations, professionalism, and building relationships, based on decades of combined experience in the fine art marketplace. Are you a gallery owner, art consultant, designer or decorator who wants to connect your client with the artists you work with? Or an artist who wants to make better connections with your collectors? This is the discussion that will give you the keys to building these key relationships.


2013 Color Trends

Michael Pacitti
Color, color, color! Whether you are a designer, architect, gallery owner, artist, or art collector, color is the key to unifying your space. Learn the latest trends and forecast, plus tips for incorporating the right color into every space! You’ll find out how and where stylish and traditional colors have been used in art over the past 100 years, giving you insights into next big trends. You’ll also discover innovative techniques for determining color themes and variations, as well as helpful tips for the color selection process.


Your Top 10 Checklist for Understanding Art Licensing

Linda Mariano & Rick Barnett
To license or not to license – is that your question? Whether you are an artist, a publisher or a gallery owner, what’s the impact of art licensing on the business as a whole? How do you decide if licensing is right for you? What and where to begin – or continue in today’s fast-paced licensing world? How do you market your brand for licensing, and is that different than marketing for consumers? And how about all that “legal stuff” – how do you protect your intellectual property while you maximize exposure? This session will focus on answering the most asked questions about art licensing. Get answers for your key questions about planning, collaborating, marketing, promoting, creating and understanding the exciting world of art licensing!


Panel Discussion: Calling All Art Collectors – How to Collect Art Like a Pro – Building a Collection

Moderator Linda Mariano
Learn common sense tips and considerations for buying and collecting art. Regardless of how you view your collecting, whether serious or recreational, there are techniques that you can use to maximize not only the quality and value of your art, but also your own personal enjoyment, appreciation, and understanding of that art. Come and learn from the experts where to begin and how to grow your collection.


Period Design: Where Design Trends Begin!

Michael Pacitti
Learn how to incorporate the latest design trends into every décor and art selection! This is an interactive workshop with an in-depth look at ornamentation as it applies to custom framing, interior design and decorating, helping participants understand the relationship of period design to style design. Michael will discuss a timeline of thirteen specific time periods, dating back from the ancient Egyptians all the way to the Post-modernism.

By showcasing numerous visuals and storyboards that relate to each specific era, you’ll discover how each reveals its own categories of ornament, architecture, art, motifs, color, patterns, and design. Learn how to recognize specific ornamental relationships and their application to overall designs. See how artists today are influenced by these important historical design periods.


Speakers

Eric Smith – Artexpo CEO

Eric Smith, Artexpo New York CEO, is a true art world insider with years of industry experience. He is the former Vice President of Summit Business Media—the leading worldwide producer of art shows and art-related trade publications including Artexpo Las Vegas, Art Miami, Art Business News, DÉCOR and Volume magazines. Smith also spent years as Director of Martin Lawrence Galleries, where he managed over 20 galleries in California, Colorado and Hawaii and quickly developed a passion for modern and contemporary art, selling Warhol, Rosenquist, Rauschenberg, Oldenburg and Keith Haring.


Rick Barnett – ArtExpo Managing Director, Redwood Media Group

Dedicated to supporting artists promote their work and grow their businesses, Rick Barnett brings a wealth of successful experience to the ArtExpo team. Rick has extensive specialty retail expertise and a long career in the art industry. Prior to joining ArtExpo, he was the Senior Vice President of Retail Development for Media Arts Group Inc., where he designed and developed a worldwide retail chain of 400+ exclusive galleries, working with gallery owners and licensing partners around the globe. Bridging the corporate art world with hands-on retail experience, Mr. Barnett also owned and operated six fine art galleries in Monterey/Carmel and Southern California.

Mr. Barnett brings 30 years of executive management skill and knowledge to his role with ArtExpo. Mr. Barnett is a Time-Warner published author, has hosted television shows in the United States, Canada and the United Kingdom, and has been the on-air host for numerous trade and training media communication programs. Continually sought out for his art industry knowledge, Rick serves as a Contributing Editor to Art Business News.

In his current role of Managing Director of Business Development with Redwood Media Group, Rick is focused on joining seasoned and emerging Artists with both Publishers and Collectors.


Linda Mariano – LM² Art Marketing & Licensing

With a career that spans 30 years, Linda is a leader in marketing, brand management,
e-commerce and promotion initiatives for major retailers, specialty retail, art industry, licensing partnerships, media and entertainment, as well as entrepreneurial business environments. Now through her own company, LM² Art Marketing & Licensing, Linda brings her years of experience to help outstanding artists and art industry leaders set and achieve high goals.

Her expertise and strong track record of exceeding marketing and sales goals, building brands and driving business success makes her a vital part of any organization. Whether conceiving a breakthrough media-based retail concept for Discovery Channel, driving an integrated growth strategy of the core demographic as the chief architect of the Thomas Kinkade brand, overseeing every aspect of a major event, or coaching an emerging artist, Linda achieves success. She has built and managed branding, marketing, PR and communications programs. She has created programs that added multi-million dollar sales via directing strategic alliances and partnerships with Disney, Warner Bros., Elvis Presley Enterprises, NASCAR, Major League Baseball and others.

Linda’s expertise in the art and licensing industries, as a licensor, a licensee, and now a consultant and agent, has made her readily recognized for her expertise and strategic approach to integrated brand and business strategies. Her engaging attitude, professional demeanor and clear ability to have fun and inspire others make Linda a persuasive change agent with strong consensus building skills and valuable insights into making every effort count!


Regina Leadem

Regina Leadem joined GE in 2006 as the vice-president of Sales at GE Money Luxury. She oversees the private label credit card programs at 3000+ jewelers and luxury retailers. Regina is currently on the board of Jewelers Vigilance Committee and a member of the Women’s Jewelery Association. Regina is currently working toward her Graduate Gemologist degree at the G.I.A.

Prior to joining GE, Regina held positions at Gucci Group Watches, Christian Dior Timepieces, Swiss Army Brands and Cartier. While in these positions she has worked with couture, chain, independent and mass merchants, giving her a broad depth of experience.

Regina has spoken at industry events and trade shows and contributed to trade publications on behalf of GE Money Luxury helping merchants better understand and use the GE Money private label credit card program to drive sales and profitability.


Litsa Spanos

Founded in 1992 out of her lower level basement and with only two customers, Litsa Spanos, President of ADC, Art Design Consultants, Inc. was determined to take her passion for art and bring beauty into as many homes and offices as possible. Her goal was to create comfortable and energizing environments for everyone to live and work in.

Currently, her vision continues to grow with a new 10,000 sq ft art gallery and framing facility, numerous residential, corporate and commercial clients, and various prestigious industry awards. Her company currently ranks in the top 2% of all women-owned business in the nation. Spanos’ dedication to her company is just as strong as her wanting to “give back” to the community. She has supported many non-profit organizations throughout the years including Pro-kids, The Cincinnati Opera, The Cincinnati Ballet, The SCAR Project, The Carnegie Arts Center and other deserving causes that pull at her heartstrings.

She joins the Artexpo seminar/education team this year to share the many strategies she has implemented throughout the years to help increase revenues and profits for her business.


Jay Landrum – Art & Publishing Law

Jay Landrum, attorney at law with Landrum & Company, Inc., has extensive experience representing artists, art publishers, licensors and licensees in all stages of operation.

Within his Intellectual Property practice, his primary focus on contracts and licensing law includes artist and author representation, licensor/agent/licensee representation, business relationship agreements (such as dealer, distributor and manufacturer representative agreements) and technology transactions. He assists clients in developing tailored intellectual property portfolio protection and enforcement programs, handles trademark and copyright filings and enforcement, and provides counsel on employee theft and trade secret misappropriation.

While serving as Senior Vice President and General Counsel for Media Arts Group, Inc., a NYSE company known for developing the popularity of such artists as Thomas Kinkade, Mr. Landrum was an integral part of the management team which developed one of the largest artist-based brands in the world. His creative, business oriented solutions were pivotal in the management of over 5000 dealers, and his development of minimum pricing policies greatly impacted the manner in which limited edition art has been sold within the industry.


Gary Handler

After graduating from Auburn University on a golf scholarship in the late 80’s, Gary Handler moved to Atlanta to pursue his passion in art. Spending the next 18 years in the gallery business in Atlanta, Handler quickly became one of the country’s leading art consultants and artist representatives.

In December 1999, he ventured out on his own and opened Vinings Gallery. Today, he remains at the helm of a small, close-knit staff while utilizing his extensive experience to build some of the finest art collections in the Southeast. With a keen eye, he has a knack for identifying the most promising new talents and bringing them to the Atlanta market. His insightful approach is founded on the creation of strong personal relationships with both his valued collectors and the artists he represents.

In Fall 2012, Vinings Gallery added a second location in Historic Roswell on the North side of Atlanta. The new gallery allows for the expansion of the rich portfolio of artists that collectors have come to know and love at the Vinings location.

Gary credits the success of the gallery to an extraordinary level of service. “We have great friendships with many of our clients, who enjoy our special artist and wine tasting events. The evolving gallery inventory and rely on our special in-home art consulting services,” he explains. Like the impressive mix of nationally recognized and emerging artists featured on its walls, Vinings Gallery is a true original – a place where a passion and enthusiasm for great art is contagious.


Tremayne Cryer – Tremayne Company

Branding! Tremayne’s passion for stand-apart design revolves around all-things brand. 15 years of award-winning experience in brand work for big companies has shaped his view on the importance of consistent, cohesive, stand-out design.

He started out as an agency designer, then corporate art director. In 2004, he started his own shop, Tremayne Company, creating co-branded marketing materials for Disney, Indy Racing League, Nascar, Major League Baseball, Hallmark, Elvis, Thomas Kinkade and more. From concept to completion, Tremayne is involved in every phase of the design process as a visionary, manager or implementer. Tremayne’s work won gold and platinum Marcom awards in 2007 and 2011 and is included in the Big Book of Logos and American Corporate Identity.


Woody Slaymaker – Slaymaker Fine Art

Woody Slaymaker has operated Slaymaker Fine Art, LTD. for close to 30 years and today the business model he established remains a part of his business today. Slaymaker Fine Art Ltd. is an original fine art corporation specializing in seling original works of fine art wholesale to the trade. Slaymaker offers fine works of art on paper and canvas of Library of Congress standards to fine art galleries, art dealers and corporate art consultants.

The current company was established in 1956 by the late Martha Slaymaker , his mother, and then in 1079 Woody began selling her paintings and those of her friends to galleries around the country. Today is continues to be by managed by Mr. Slaymaker and his wife Fangii Slaymaker.

Including its Chicago hub, the company has hubs throughout the United States as well as sells internationally. Slaymaker Fine Art offers only paintings and original prints, representing the work of about 80 artist, many from the U.S., but also internationally. Mr. Slaymaker chooses the art himself – with a wide range of genres, from figurative and still life to landscape and abstract.

Woody Slaymaker’s deep passion and appreciation for decorative arts and architecture inspires not only his business, but his home as well. He and his family live in the third oldest home in the Chicago Lakeview district.


Michael Pacitti

Michael Pacitti, IDEC, CPF, has worked in the fine art, design and framing industry for more than 25 years.

He is currently associated with the Color Marketing Group, and the Color Association of the United States (C.A.U.S) where he has been teaching seminars on color and design to interior designers and decorators throughout North America, Europe, and China for 25 years.

He has also written numerous articles on color and design and is a professional certified educator with IDEC Interior Design Educators Council, resulting in his accessible style of conducting informative and interactive workshops.


W. James Taylor – CEO – Geneva Galleries

James is an award winning Pastel Artist and Musician. His work adorns the walls of many collectors and Government Agencies throughout the United States and abroad. In the Fine Art business since 1975, he has been a consistent student of the trade. His company, Geneva Galleries Inc., specializes in Archival Art Conservation and Presentation with a strong emphasis on corporate Art Installations.

In 2010, James established the Limited Edition Giclee Publishing Division of Geneva Galleries which concentrates specifically on Career Management and Art Publishing Strategies and Techniques for Emerging Artists. Working closely with the Artist, he hopes to guide them through the pitfalls associated with the ever changing Fine Art Industry.

James also uses his art, music and motivational speaking expertise to work with Senior Living communities across the United States. This has been one of his most rewarding and satisfying career experiences.