“2012 Design Trends”
Seminar by Michael Pacitti, 2-3 pm, March 25
Sponsored by PALO Root Tea

When you’re marketing to institutions and interior designers, you need to think outside the canvas: do you know how to pick the right frame for your work?

2012 Design Trends with Michael Pacitti, brought to you by PALO Root Tea, will explore the influence of design on custom framing and overall ornamentation. Michael Pacitti has been teaching seminars on color and design to interior designers and custom picture framers around the world for 25 years. In this special seminar, he’ll show you design styles for frames, art and interior motifs from the past 100 years. Michael will talk about the secrets of moulding patterns:

• When and where they originated
• How to recognize the difference between architectural and furniture moulding designs
• How to use specific motifs when working with interiors and framing

By studying these designs, you’ll be ready to identify the right moulding for your image — and deliver art that designers and institutions want.

The sponsor of Michael’s talk, PALO Root Tea, is returning to Artexpo New York 2012 after winning a lot of fans at last year’s show. PALO is a Natural Vitality Tea that provides sustained energy and balance without caffeine. Brewed from Mamajuana, a blend of healthy roots and herbs traditionally prepared for vitality by the indigenous people of in the Dominican Republic and the Greater Antilles, PALO quickly became the go-to beverage of the Artexpo 2011 staff. Sweet, cool and refreshing, PALO provided a lift when we needed it.

Palo Root Tea was a big hit at Artexpo New York 2011!

One bottle of PALO a day keeps your body balanced, which means more sustained levels of energy and less of a need for that caffeine fix.  PALO will redefine your afternoon tea. PALO suggests you drink it before or after your workout, yoga class or any activity where you need to build your energy reserves.  We can certainly say it’s a great way to make the most of a big and busy Artexpo New York! Enjoy it anytime of the night or even after hours — check out the PALO cocktails that sustain and help you last through an exciting night in New York City.

Our thanks to PALO Root Tea for partnering with us to make Michael’s seminar possible. Look for samples of PALO Root Tea on Pier 92. For more information about PALO Root Tea, visit their website: drinkpalo.com

About Michael Pacitti

Michael Pacitti, IDEC, CPF

Michael Pacitti, IDEC, CPF, has worked in the art, design and framing industry for more than 25 years. He is currently associated with the Color Marketing Group and the Color Association of the United States (C.A.U.S), where he has been teaching seminars on color and design to interior designers and custom picture framers throughout North America, Europe and China for 25 years. Known for his accessible style of conducting informative and interactive workshops, Michael also written numerous articles on color and design and is a professionally certified educator with IDEC (Interior Design Educators Council).

Andrew Russeth, Editor of GalleristNY at The New York Observer

Artexpo’s New Media panel discussion is always a big hit, and this year will be no exception. Joining us as a panelist for the first time is Andrew Russeth, Editor of GalleristNY at The New York Observer—a generous Artexpo New York 2012 sponsor.

Looking to gain exposure for your fine art business but daunted by online marketing? Join us in the Education Pavilion on Saturday, March 24, 4:30-5:30 p.m. for “Powering Your Marketing with New Media.” Our New Media panel speakers will share tips on easy ways to harness the power of new media platforms including websites, blogging, Twitter, Facebook, Tumblr, video and more to promote your business or gallery.

A well-known blogger covering New York’s fine art beat, Andrew Russeth explores topics like Archery in Art, the 2012 Hasselblad Award (photographer Paul Graham claimed it) and The Armory Show in his GalleryistNY blog. He’s also the author of 16 Miles of String, a blog exploring contemporary art and art history, usually in or around New York City.

The New York Observer, founded by Arthur L. Carter in 1987, is the weekly newspaper of New York. It is published every Wednesday, and electronically refreshed daily at www.observer.com.

We look forward to hosting both Andrew and The New York Observer in just a few weeks at Artexpo New York 2012!

“The Many Benefits of Exchanging Artwork”

A discussion with David Gorenberg, Friday, March, 23, 4:30-5 pm
Sponsored by Citibank

Did you know you can defer capital gains taxes on the sale of appreciated art — and even avoid them, in many cases? Here’s something else you might not realize: when you include artwork in your estate, Section 1031 of the Internal Revenue Code makes art exchanges an invaluable estate planning tool. David Gorenberg, Citibank’s National Director of 1031 Exchange Services and the former President of the Federation of Exchange Accommodators, will cover the many benefits of exchanging artwork in this discussion — as well as some of the pitfalls to avoid.

If you are an art collector, what David has to say could have a substantial financial impact for you and your estate. So don’t miss it — Friday, March, 23, 4:30-5 pm. Visit our Education & Events page for the full schedule of classes.

Citibank, sponsor of the discussion, offers financial services tailored to your life. Their full range of banking products includes investing, savings, credit cards, debit cards, lending, business services and more.

Citibank’s investment expertise extends to art and other collectibles, and helps you make sound decisions suited to your investment goals. When you have investing questions or want another opinion, talk to a Financial Advisor in select Citibank branches or over the phone during extended hours.

If you’re new to investing, Citibank’s knowledgeable Investment Consultants can help you get your portfolio started and tailor an asset allocation strategy for your needs. For more info on Citibank’s full suite of services, visit them online at https://online.citibank.com/US/Welcome.c

David Gorenberg

David Gorenberg is a Director of Citibank, N.A., and serves as the National Director of 1031 Exchange Services, a national Qualified Intermediary in Section 1031 tax- deferred property exchanges. In that capacity, he speaks frequently on Section 1031 tax- deferred property exchanges, recently issued regulations regarding exchanges, and updates to the Tax Code concerning Section 1031 and related issues.

Prior to joining Citibank, David spearheaded the Mid-Atlantic expansion for an- other intermediary, and was a practicing attorney. He was a judicial law clerk for a Superior Court Judge in New Jersey, and then joined a well-known local firm before opening his own private office. Prior to practicing law, David was an Actuarial Assistant with a Philadelphia-based employee benefits consulting firm.

David received his Bachelor’s Degree from Rider University, and his law degree from Widener University, cum laude. A dedicated and successful professional, David has over twenty years of sales and public speaking experience.

“Go Big! Selling Art and Framing Services to the Healthcare, Corporate and Hospitality Industries”
Seminar by Litsa Spanos, 3-4 pm, March 22
Sponsored by Société Perrier — the Source for Nightlife and Culture.

Ever noticed the art on the walls of banks, hospitals, corporate offices and hotels? Have you wondered how to get these institutions — and the designers who work with them — to buy art from you? Litsa Spanos, President of ADC (Art Design Consultants) has landed corporate accounts large and small throughout her 18 years in the business. In a seminar entitled “Go Big! Selling Art and Framing Services to the Healthcare, Corporate and Hospitality Industries,” Litsa will share proven methods that have helped win those clients — and she’ll show you how to do it, too.

If you want to generate new business, you won’t want to miss it —3:00-4:00PM on Thursday, March 22. Visit our Education & Events page for the full schedule of classes.

Who better to help us go big than Société Perrier? Curating the best in art, nightlife, music, fashion, travel, mixology and cocktail culture, Société Perrier is the trusted arbiter of what’s hot around the world. Whether you’re in New York, Miami, London, São Paolo or beyond — when you see the Société Perrier seal, you know you are in the right place.

Société Perrier is the global enthusiast’s source for engaging content and great events and a valued sponsor of Artexpo New York. Pay them a visit at www.societeperrier.com. And remember: wherever you’re enjoying the finer things in life, be sure to include Perrier as your libation of choice — as a refreshing stand-alone or the perfect mixer!

And here’s a little more about Litsa Spanos:

Litsa Spanos

Litsa Spanos started ADC, Art Design Consultants, Inc. in 1991 with only two customers. Since then, she has increased her customer base to over 2000. Her award-winning, retail/wholesale art gallery specializes in corporate and residential art consulting. She joins the Artexpo seminar/education team to share the many ideas she has implemented throughout the years to help increase revenues and profit for her business.

For more about Litsa, you can visit her website at: www.adcfineart.com. She also has a fantastic blog about design and decor at www.adcfineart.com/blog.

Are chocolate and fine art marketing high on your list of passions? If so, you won’t want to miss Your ‘No Excuses’ Daily Top 10 for Art Sales Success, a free seminar by art industry experts Linda Mariano and Rick Barnett, from 10:30-11:30 am on Thursday, March 22 in the Education Pavilion at Artexpo New York 2012. Sponsored by Heavenly Organics, this talk will equip you with the tools you need to stay motivated in today’s fine art market.

While you learn about the fine art of merchandising, you’ll be invited to sample delectable organic chocolates by Heavenly Organics. Crafted from Italian slow-roast dark chocolate and sweetened with 100% raw organic honey only, these sumptuous treats are works of art in themselves! 100% sustainable, 100% fairly-traded and 100% humane, all of Heavenly Organic’s products are produced by a cooperative of hundreds of organic farms in the foothills of the Himalayan Mountains and throughout Northern and Central India. You’ll find both Chocolate Mint and Chocolate Pomegranate patties at Artexpo. For more info, visit www.heavenlyorganics.com.

Here’s a sneak preview of what you can expect from this lecture:

Your “No Excuses” Daily Top 10 for Sales Success!

Each of us is selling every day—whether it is our artwork, in a gallery, at the gym. Wherever we go, we are selling. Every day, we should have a goal and it is our job is to hit or surpass the target. Have you thought about it? Are you prepared? Everyone is counting on the salesperson to get the job done, but is it the salesperson’s job alone? It takes the whole team to get the job done and meet the sales goals. Without sales, companies go out of business. With sales, companies grow, people get promoted, get raises, artists are smiling and success is felt by everyone! Learn the critical “No Excuses” Top 10 Selling Tips and make them part of your daily “Checklist for Success.” Urgency, Product Knowledge, Organization, Merchandising and Dressing for Success are just some of the elements that will be covered during this session. It’s a great session, whether you are an artist, gallery owner or sales consultant.

You can see our full calendar of courses on our Education & Events page. Don’t have tickets to the show yet? Reserve yours online and we’ll send you a complimentary 1-year subscription to Art Business News magazine.

Could your gallery use a little boost? Litsa Spanos of ADC, Art Design Consultants, has some great suggestions for livening things up and bringing in new buyers. At this year’s Artexpo, Litsa will be giving a talk entitled “Bringing Art Buyers in Your Door with Exciting Events” on Thursday, March 22, from noon-1 pm. (Visit our Education & Events page for the full schedule of classes.)

While you’re learning great ways to refresh your gallery, sit back and revitalize yourself with a complimentary, super-hydrating Vita Coco coconut water. Vita Coco is as delicious as it is good for you. It’s chock-full of nutrients, potassium and electrolytes, and it’s entirely fat-free and cholesterol-free. As far as taste goes, some say it’s like putting a straw in a coconut! To learn more about Artexpo sponsor Vita Coco, visit www.vitacoco.com

Here’s what you can look forward to learning about in this seminar:

Bringing Art Buyers in Your Door with Exciting Events

In a time when galleries are running leaner, it’s critical to find new ways to get existing and new customers to buy art. In this session, Litsa Spanos of ADC, Art Design Consultants, will share low-cost event ideas she has used to energize and renew her award-winning gallery. These inspirational and unique gallery experiences can ultimately help you increase your customer base and revenues.

And if you haven’t already heard the lovely and talented Litsa Spanos speak, here’s a little bit about her:

Litsa Spanos, President at ADC Fine Art

Litsa Spanos

Litsa Spanos started ADC, Art Design Consultants, Inc. in 1991 with only two customers. Since then, she has increased her customer base to over 2000. Her award-winning, retail/wholesale art gallery specializes in corporate and residential art consulting. She joins the Artexpo seminar/education team this year for the first time to share with you, her many ideas that she has implemented throughout the years to help increase revenues and profit for her business.

For more about Litsa, you can visit her website at: www.adcfineart.com. She also has a fantastic blog about design and decor at www.adcfineart.com/blog.

Independent artists and exhibitors in our [SOLO] pavilion: start the first day of Artexpo New York 2012 off right! Join us for a continental breakfast in the Education Pavilion for refreshments and a [SOLO] Q&A, 9-10 am, Thursday, March 22.

Sip on your delicious new coffee replacement, provided by Artexpo show sponsor Bai, while Artexpo CEO Eric Smith offers advice on marketing to wholesale buyers. Bai creates refreshing, all-natural infusions that blend coffee’s secret superfruit with fresh, exotic fruit flavors to fend off free radicals. Learn more at www.drinkbai.com

Here’s what you can look forward to at the [SOLO] Q&A:

SOLO Q&A with Eric Smith

A guide to pricing your work and preparing yourself for the wholesale market, for publishers, dealers, designers, consumers. This class is a comprehensive overview of the art industry and marketplace. You’ll learn pricing for publishers, art dealers, art galleries, designers and retail—what they expect and what you should expect.

View our 2012 Education Series schedule anytime for the full roster of courses!

Award-winning gallery owner Litsa Spanos speaking at Artexpo New York 2011.

Great news! The Artexpo New York 2012 Education Schedule is now live on our site!

This year, as always, we have a talented roster of art industry experts offering advice and insight on trending topics in the art world. Here are just a few of the seminars you won’t want to miss:

• Michael Pacitti: Top Design Trends for 2012
• Litsa Spanos: Creating Enticing Events to Bring New Buyers to Your Gallery
• PANEL: Powering Your Marketing with New Media
• Linda Mariano and Rick Barnett: Your Top 10 for Understanding Art Licensing
• Meg Glasgow: Successful Selling
• Rodger Lippman: Color Stories
• PANEL: The Relationship Between Artist & Collector

I’ll be sharing more details about our upcoming seminars, but for now, feel free to click through to our Education & Events page for the full scoop on all of our exciting classes and speakers!

Peregrine Honig, Reality TV star from Bravo's "Work of Art: The Next Great Artist"

I’m delighted to announce that socio-political artist and reality TV star Peregrine Honig will be a featured guest during the 2011 Artexpo New York Education Series! On Saturday, March 26, at 4 p.m., Peregrine will give a talk entitled: “Unlimited Edition: Publishing New Media” in Artexpo’s Education Pavilion.

In addition to her talk, Honig will join Artexpo CEO Eric Smith and Linda Jones Enterprises CEO Craig Kausen on Friday, March 25 at 5 p.m. for a panel discussion on “Marketing 101: What They Didn’t Teach You in Art School.”

Honig’s second-place win on Bravo’s first season of “Work of Art: The Next Great Artist” televised her ideas and work into the national pop culture spotlight. Over a decade ago, she made a name for herself when a set of her prints were purchased by the Whitney Museum of American Art, establishing Peregrine as the youngest living artist to be included in the permanent collection. Her public projects, sculptures, imagery, and texts explore themes of cultural vulnerability, trends in sexuality, disease, and social hierarchies. Says the artist about her work:

“I’m interested in the relationship between popular culture, sexual vulnerability, social anxieties, and the ethics of luxury and trends in consumerism. My work asks important questions about who we are and the flexibility of what is acceptable through media, medicine, class, and contemporary court cases. I enjoy re-contextualizing familiar images and objects, using whimsy and surprise to define the grey areas in conflict.”

"Anthophobia Fear of Roses (watercolor w/vintage transfers, 37" x 35")

Peregrine has curated internationally reviewed shows and annual events under the umbrella “Fahrenheit” for fourteen years and owns an eight-year-old lingerie boutique called “Birdies.”

To date, her work is part of the permanent collections of the Fogg Art Museum at Harvard University, the National Museum of Women in the Arts, and The Chicago Art Institute among others. She has had solo exhibits in Santa Fe, Kansas City, and Chicago, and has shown in group exhibitions in New York and across the globe. Peregrine is also a recipient of the Art Omi International Artists’ Residency and the Charlotte Street Fund. She recently released Widow, a one-time limited edition faux fashion magazine in collaboration with Landfall Press, which explores the relationship between fashion and art.

To learn more about Peregrine, visit her website at www.peregrinehonig.com

Welcome aboard, Peregrine! Can’t wait to catch your lecture on March 25.

Vonage Co-Founder Will Discuss Effects of Social Media on the New Art Marketplace
Three Full Days of Free Educational Seminars Offered at Show

Jeff Pulver

I’m pleased to announce that Jeff Pulver, one of the true pioneers of the VoIP industry and a leading thought-leader on the Real-Time Web, will give the keynote address at Artexpo New York 2011 on Friday, March 25th at 9AM. The chairman and founder of pulver.com will discuss “The Birth of the Back Channel: The Real-Time Web and How It’s Changing How We’re Doing Business”.

Here’s what Jeff Pulver has to say about his upcoming talk:

There’s an evolving backchannel that art professionals need to embrace. Today’s web-based ecosystems are all changing. It’s not ‘we the people’ it’s ‘me, the people.’ We are all connected ‘me’s.’ Now Media is a fusion of the best of old media and new media. People’s reaction to content is what creates momentum. Twitter, YouTube, Facebook and other social media channels allow it to spread. To become a new media mogul, you need to figure out how to create Now Media moments. If you do, you’ll own the future and ensure your success. Real-time web is the catalyst.

Pulver believes that artists and gallery owners have the opportunity and the obligation to listen to what is being said about them and their artists by the community of people who represent their customers. There is an opportunity for artists/gallery owners to listen, connect, share and engage their customers using the social web. And chances are, if they are not currently engaging their customers in social communications, one of their competitors soon will be. Anyone interested in social media should definitely attend this session!

Pulver’s talk will kick off three full days of free seminars and conference classes, with expert perspectives on subjects ranging from art and the economy, to small business management and art marketing, to social media for artists and more. This year, as always, the Artexpo Education Series will offer artists and dealers the tools they need succeed in today’s rapidly changing fine art marketplace. Classes during the Artexpo Education Series will cover critical areas such as selling art to corporations, hospitals, and designers; recent changes in the global marketplace; trends in home art decorating; and newest technologies for reproduction, archiving and art licensing.

Why is education such a big part of Artexpo each year? I’ll let Eric Smith, Artexpo CEO, explain:

We believe education, networking and sharing of experiences are key components of a successful show. We know that everyone needs help in today’s economy and by offering free education taught by leading thought-leaders such as Jeff Pulver and others, we hope attendees will be able to take away practical strategies they can apply to grow their business and succeed in new ways.

For additional details and a full schedule of seminars, please see our calendar.

More About Jeff Pulver

For those of you not familiar with Jeff Pulver, here’s a little more background. Pulver calls himself “a habitual entrepreneur who likes to start Internet communications companies.” He is known globally as someone who helped popularize the use of Voice over IP (VOIP) and is the co-founder of Vonage. In 2009 he created the global #140 Characters Conferences, which explores the emerging real-time Internet.

On February 12, 2004, Jeff’s petition for clarification declaring Free World Dialup as an unregulated information service was granted by the Federal Communications Commission (FCC). This landmark decision by the FCC was the first decision it made on IP communications.