“Go Big! Selling Art and Framing Services to the Healthcare, Corporate and Hospitality Industries”
Seminar by Litsa Spanos, 3-4 pm, March 22
Sponsored by Société Perrier — the source for art, nightlife and culture.

Ever noticed the art on the walls of banks, hospitals, corporate offices and hotels? Have you wondered how to get these institutions — and the designers who work with them — to buy art from you? Litsa Spanos, President of ADC (Art Design Consultants) has landed corporate accounts large and small throughout her 18 years in the business. In a seminar entitled “Go Big! Selling Art and Framing Services to the Healthcare, Corporate and Hospitality Industries,” Litsa will share proven methods that have helped win those clients — and she’ll show you how to do it, too.

If you want to generate new business, you won’t want to miss it —3:00-4:00PM on Thursday, March 22. Visit our Education & Events page for the full schedule of classes.

Who better to help us go big than Société Perrier, the pulse of intelligent culture worldwide? Curating the best in art, nightlife, music, fashion, travel, mixology and cocktail culture, Société Perrier is the trusted arbiter of what’s hot around the world. Whether you’re in New York, Miami, London, São Paolo or beyond — when you see the Sociéte Perrier seal, you know you are in the right place.

Société Perrier is the global enthusiast’s source for engaging content and great events and a valued sponsor of Artexpo New York. Pay them a visit at www.societeperrier.com. And remember: wherever you’re enjoying the finer things in life, be sure to include Perrier as your libation of choice — as a refreshing stand-alone or the perfect mixer!

And here’s a little more about Litsa Spanos:

Litsa Spanos

Litsa Spanos started ADC, Art Design Consultants, Inc. in 1991 with only two customers. Since then, she has increased her customer base to over 2000. Her award-winning, retail/wholesale art gallery specializes in corporate and residential art consulting. She joins the Artexpo seminar/education team to share the many ideas she has implemented throughout the years to help increase revenues and profit for her business.

For more about Litsa, you can visit her website at: www.adcfineart.com. She also has a fantastic blog about design and decor at www.adcfineart.com/blog.

Are chocolate and fine art marketing high on your list of passions? If so, you won’t want to miss Your ‘No Excuses’ Daily Top 10 for Art Sales Success, a free seminar by art industry experts Linda Mariano and Rick Barnett, from 10:30-11:30 am on Thursday, March 22 in the Education Pavilion at Artexpo New York 2012. Sponsored by Heavenly Organics, this talk will equip you with the tools you need to stay motivated in today’s fine art market.

While you learn about the fine art of merchandising, you’ll be invited to sample delectable organic chocolates by Heavenly Organics. Crafted from Italian slow-roast dark chocolate and sweetened with 100% raw organic honey only, these sumptuous treats are works of art in themselves! 100% sustainable, 100% fairly-traded and 100% humane, all of Heavenly Organic’s products are produced by a cooperative of hundreds of organic farms in the foothills of the Himalayan Mountains and throughout Northern and Central India. You’ll find both Chocolate Mint and Chocolate Pomegranate patties at Artexpo. For more info, visit www.heavenlyorganics.com.

Here’s a sneak preview of what you can expect from this lecture:

Your “No Excuses” Daily Top 10 for Sales Success!

Each of us is selling every day—whether it is our artwork, in a gallery, at the gym. Wherever we go, we are selling. Every day, we should have a goal and it is our job is to hit or surpass the target. Have you thought about it? Are you prepared? Everyone is counting on the salesperson to get the job done, but is it the salesperson’s job alone? It takes the whole team to get the job done and meet the sales goals. Without sales, companies go out of business. With sales, companies grow, people get promoted, get raises, artists are smiling and success is felt by everyone! Learn the critical “No Excuses” Top 10 Selling Tips and make them part of your daily “Checklist for Success.” Urgency, Product Knowledge, Organization, Merchandising and Dressing for Success are just some of the elements that will be covered during this session. It’s a great session, whether you are an artist, gallery owner or sales consultant.

You can see our full calendar of courses on our Education & Events page. Don’t have tickets to the show yet? Reserve yours online and we’ll send you a complimentary 1-year subscription to Art Business News magazine.

Could your gallery use a little boost? Litsa Spanos of ADC, Art Design Consultants, has some great suggestions for livening things up and bringing in new buyers. At this year’s Artexpo, Litsa will be giving a talk entitled “Bringing Art Buyers in Your Door with Exciting Events” on Thursday, March 22, from noon-1 pm. (Visit our Education & Events page for the full schedule of classes.)

While you’re learning great ways to refresh your gallery, sit back and revitalize yourself with a complimentary, super-hydrating Vita Coco coconut water. Vita Coco is as delicious as it is good for you. It’s chock-full of nutrients, potassium and electrolytes, and it’s entirely fat-free and cholesterol-free. As far as taste goes, some say it’s like putting a straw in a coconut! To learn more about Artexpo sponsor Vita Coco, visit www.vitacoco.com

Here’s what you can look forward to learning about in this seminar:

Bringing Art Buyers in Your Door with Exciting Events

In a time when galleries are running leaner, it’s critical to find new ways to get existing and new customers to buy art. In this session, Litsa Spanos of ADC, Art Design Consultants, will share low-cost event ideas she has used to energize and renew her award-winning gallery. These inspirational and unique gallery experiences can ultimately help you increase your customer base and revenues.

And if you haven’t already heard the lovely and talented Litsa Spanos speak, here’s a little bit about her:

Litsa Spanos, President at ADC Fine Art

Litsa Spanos

Litsa Spanos started ADC, Art Design Consultants, Inc. in 1991 with only two customers. Since then, she has increased her customer base to over 2000. Her award-winning, retail/wholesale art gallery specializes in corporate and residential art consulting. She joins the Artexpo seminar/education team this year for the first time to share with you, her many ideas that she has implemented throughout the years to help increase revenues and profit for her business.

For more about Litsa, you can visit her website at: www.adcfineart.com. She also has a fantastic blog about design and decor at www.adcfineart.com/blog.

Independent artists and exhibitors in our [SOLO] pavilion: start the first day of Artexpo New York 2012 off right! Join us for a continental breakfast in the Education Pavilion for refreshments and a [SOLO] Q&A, 9-10 am, Thursday, March 22.

Sip on your delicious new coffee replacement, provided by Artexpo show sponsor Bai, while Artexpo CEO Eric Smith offers advice on marketing to wholesale buyers. Bai creates refreshing, all-natural infusions that blend coffee’s secret superfruit with fresh, exotic fruit flavors to fend off free radicals. Learn more at www.drinkbai.com

Here’s what you can look forward to at the [SOLO] Q&A:

SOLO Q&A with Eric Smith

A guide to pricing your work and preparing yourself for the wholesale market, for publishers, dealers, designers, consumers. This class is a comprehensive overview of the art industry and marketplace. You’ll learn pricing for publishers, art dealers, art galleries, designers and retail—what they expect and what you should expect.

View our 2012 Education Series schedule anytime for the full roster of courses!

Award-winning gallery owner Litsa Spanos speaking at Artexpo New York 2011.

Great news! The Artexpo New York 2012 Education Schedule is now live on our site!

This year, as always, we have a talented roster of art industry experts offering advice and insight on trending topics in the art world. Here are just a few of the seminars you won’t want to miss:

• Michael Pacitti: Top Design Trends for 2012
• Litsa Spanos: Creating Enticing Events to Bring New Buyers to Your Gallery
• PANEL: Powering Your Marketing with New Media
• Linda Mariano and Rick Barnett: Your Top 10 for Understanding Art Licensing
• Meg Glasgow: Successful Selling
• Rodger Lippman: Color Stories
• PANEL: The Relationship Between Artist & Collector

I’ll be sharing more details about our upcoming seminars, but for now, feel free to click through to our Education & Events page for the full scoop on all of our exciting classes and speakers!

Peregrine Honig, Reality TV star from Bravo's "Work of Art: The Next Great Artist"

I’m delighted to announce that socio-political artist and reality TV star Peregrine Honig will be a featured guest during the 2011 Artexpo New York Education Series! On Saturday, March 26, at 4 p.m., Peregrine will give a talk entitled: “Unlimited Edition: Publishing New Media” in Artexpo’s Education Pavilion.

In addition to her talk, Honig will join Artexpo CEO Eric Smith and Linda Jones Enterprises CEO Craig Kausen on Friday, March 25 at 5 p.m. for a panel discussion on “Marketing 101: What They Didn’t Teach You in Art School.”

Honig’s second-place win on Bravo’s first season of “Work of Art: The Next Great Artist” televised her ideas and work into the national pop culture spotlight. Over a decade ago, she made a name for herself when a set of her prints were purchased by the Whitney Museum of American Art, establishing Peregrine as the youngest living artist to be included in the permanent collection. Her public projects, sculptures, imagery, and texts explore themes of cultural vulnerability, trends in sexuality, disease, and social hierarchies. Says the artist about her work:

“I’m interested in the relationship between popular culture, sexual vulnerability, social anxieties, and the ethics of luxury and trends in consumerism. My work asks important questions about who we are and the flexibility of what is acceptable through media, medicine, class, and contemporary court cases. I enjoy re-contextualizing familiar images and objects, using whimsy and surprise to define the grey areas in conflict.”

"Anthophobia Fear of Roses (watercolor w/vintage transfers, 37" x 35")

Peregrine has curated internationally reviewed shows and annual events under the umbrella “Fahrenheit” for fourteen years and owns an eight-year-old lingerie boutique called “Birdies.”

To date, her work is part of the permanent collections of the Fogg Art Museum at Harvard University, the National Museum of Women in the Arts, and The Chicago Art Institute among others. She has had solo exhibits in Santa Fe, Kansas City, and Chicago, and has shown in group exhibitions in New York and across the globe. Peregrine is also a recipient of the Art Omi International Artists’ Residency and the Charlotte Street Fund. She recently released Widow, a one-time limited edition faux fashion magazine in collaboration with Landfall Press, which explores the relationship between fashion and art.

To learn more about Peregrine, visit her website at www.peregrinehonig.com

Welcome aboard, Peregrine! Can’t wait to catch your lecture on March 25.

Vonage Co-Founder Will Discuss Effects of Social Media on the New Art Marketplace
Three Full Days of Free Educational Seminars Offered at Show

Jeff Pulver

I’m pleased to announce that Jeff Pulver, one of the true pioneers of the VoIP industry and a leading thought-leader on the Real-Time Web, will give the keynote address at Artexpo New York 2011 on Friday, March 25th at 9AM. The chairman and founder of pulver.com will discuss “The Birth of the Back Channel: The Real-Time Web and How It’s Changing How We’re Doing Business”.

Here’s what Jeff Pulver has to say about his upcoming talk:

There’s an evolving backchannel that art professionals need to embrace. Today’s web-based ecosystems are all changing. It’s not ‘we the people’ it’s ‘me, the people.’ We are all connected ‘me’s.’ Now Media is a fusion of the best of old media and new media. People’s reaction to content is what creates momentum. Twitter, YouTube, Facebook and other social media channels allow it to spread. To become a new media mogul, you need to figure out how to create Now Media moments. If you do, you’ll own the future and ensure your success. Real-time web is the catalyst.

Pulver believes that artists and gallery owners have the opportunity and the obligation to listen to what is being said about them and their artists by the community of people who represent their customers. There is an opportunity for artists/gallery owners to listen, connect, share and engage their customers using the social web. And chances are, if they are not currently engaging their customers in social communications, one of their competitors soon will be. Anyone interested in social media should definitely attend this session!

Pulver’s talk will kick off three full days of free seminars and conference classes, with expert perspectives on subjects ranging from art and the economy, to small business management and art marketing, to social media for artists and more. This year, as always, the Artexpo Education Series will offer artists and dealers the tools they need succeed in today’s rapidly changing fine art marketplace. Classes during the Artexpo Education Series will cover critical areas such as selling art to corporations, hospitals, and designers; recent changes in the global marketplace; trends in home art decorating; and newest technologies for reproduction, archiving and art licensing.

Why is education such a big part of Artexpo each year? I’ll let Eric Smith, Artexpo CEO, explain:

We believe education, networking and sharing of experiences are key components of a successful show. We know that everyone needs help in today’s economy and by offering free education taught by leading thought-leaders such as Jeff Pulver and others, we hope attendees will be able to take away practical strategies they can apply to grow their business and succeed in new ways.

For additional details and a full schedule of seminars, please see our calendar.

More About Jeff Pulver

For those of you not familiar with Jeff Pulver, here’s a little more background. Pulver calls himself “a habitual entrepreneur who likes to start Internet communications companies.” He is known globally as someone who helped popularize the use of Voice over IP (VOIP) and is the co-founder of Vonage. In 2009 he created the global #140 Characters Conferences, which explores the emerging real-time Internet.

On February 12, 2004, Jeff’s petition for clarification declaring Free World Dialup as an unregulated information service was granted by the Federal Communications Commission (FCC). This landmark decision by the FCC was the first decision it made on IP communications.

Calling all California artists: Artexpo’s art marketing experts are coming to Orange County this February!

From February 11-13, Artexpo will be hosting “Marketing Your Artwork in a Changing World,” a series of educational seminars and workshops that will help independent artists gain exposure, increase revenues and navigate today’s rapidly changing fine art marketplace.

Date
February 11-13th

Time
2-6 pm, daily

Location
The Chuck Jones Center for Creativity
131 W. Chapman Ave.
Orange, CA

Get hands-on, practical knowledge and learn how to:

• Increase your art sales in a challenging economy. Learn the basic rules of the art market—and when to break them.
• Navigate today’s changing art world. Discover what’s driving change in today’s fine art marketplace, and what it means for you as an artist.
• Find new ways to increase your revenues. Explore new innovations in fine art reproductions, Limited Editions, and digital archiving.
• Build a solid business plan. Helpful hints for building your business plan—and why you need one.
• Sell your work online and market yourself through Social Media and blogging.
• Get your art on the silver screen! Learn how to lease your art to movies, television and commercials.
• Stay ahead of the competition. Get gallery representation and broaden your distribution through trade shows and fine art fairs.

Come on out and hear expert perspectives from industry leaders including Eric Smith, Artexpo New York CEO; Robert Reeder, President of Artexpo Studio; Craig Kausen, President and CEO of Linda Jones Enterprises; Robert Patrick, Director of Marketing & Wholesale at Linda Jones Enterprises; and others.

In Conjunction with ArtexpoStudio.com Beta Launch

This educational event will be held in conjunction with the beta launch of ArtexpoStudio.com, Artexpo’s new online marketplace for artists, gallery owners and publishers. In addition to the seminars, Artexpo will be offering state-of-the-art digital archiving services to all artists interested in digitally archiving their paintings, selling their work from a free online gallery at ArtexpoStudio.com, and/or creating museum-quality fine art reproductions. For more information, email info@artexpostudio.com

Seminars are limited to 75 participants per day — register now to reserve your spot!

With winter’s gray skies and dreary hues settling in upon us, perhaps you’re feeling like you need a little more color in your life? If so, you’ll enjoy this “virtual tour” of the Pantone Hotel in Brussels, Belgium. The footage was taken by Michael Pacitti, one of Artexpo’s most popular education seminar contributors:

Designed by Michael Penneman and Oliver Hannaert, the Pantone Hotel offers guests a spectrum of colorful suites in themed hues ranging from vibrant primaries to subdued pastels. By the looks of things, I’d say Michael Pacitti enjoyed his stay.

I’m pleased to announce that Michael will be returning to Artexpo next spring to offer two seminars on design and color as part of Artexpo New York 2011′s upcoming Educational Series!

At Artexpo New York 2011, Michael will be sharing exciting perspectives on:

• The Language of Color
• Period Design on Influences of Styles, Color, Ornamentation, Design and Trends

Michael’s seminars and workshops are extremely popular worldwide. He has more than 25 years of experience as a consultant and lecturer in the fields of framing, art materials, interior design and photography. He has also contributed and written numerous articles on color and design, and his research interests include the relationship and application of custom framing to elements of both design and color.

Thanks for the Pantone Hotel tour, Michael! We look forward to hosting you at Artexpo New York 2011.

Interested in growing your business and expanding your knowledge base? For more than 30 years, Artexpo New York has offered the finest education seminars for artists, galleries and trade professionals—entirely free of charge. As we gear up for our 2011 Artexpo Education Series, we’re excited to welcome both new and returning speakers, who will deliver expert perspectives on a wide range of timely topics, including:

Litsa Spanos, President of Art Design Consultants, Inc.

Lisa’s award-winning, retail/wholesale art gallery specializes in corporate and residential art consulting.

Lisa’s AENY 2011 Seminars:

• Selling Art to Corporations, Hospitals and Designers
• Innovative & Low-Cost Marketing Ideas to Boost Your Gallery Revenues
• Bringing New Buyers Through Your Door with Special Events

Rick Barnett, Senior Vice President, Business Development & Founding Partner International Artist Management Group (IAMG)

For over 15 years, Rick served as SVP of Retail Development, designing and developing the Thomas Kinkade worldwide retail gallery chain, building the business to 400+ galleries and owning seven galleries himself.

Rick’s AENY 2011 Seminars:

• The Top Ten Check List for Sales Success
• Licensing
• Marketing & Branding

Free Webinar, Oct. 20th
If you’re interested in meeting Rick and the IAMG team, you’re welcome to join a free webinar on October 20th at 11 am PST. IAMG says their team will be announcing a new retail concept that could drastically change the art industry and help you increase your margins. Sounds exciting to me… To register, visit www.iartmg.com