Prospectus & Media Plan
2012 PROMOTIONAL CAMPAIGN
Artexpo New York exhibitors will benefit from a powerful attendee marketing platform with initiatives including email campaigns, multimedia advertising, cross-promotional ticketing with the Architectural Digest Home Design Show, a VIP ticket program, social media campaigns and promotions, B2B media, radio, direct mailings, partnership marketing, street banners, media coverage and more.
PRINT ADVERTISING
Artexpo New York 2012 will advertise in a wide range of prominent arts and entertainment publications in New York, across the U.S.. Some of the more prominent media in which Artexpo New York 2012 print ads may appear include:
Gallery Guide: Circulation – 40,000
Art & Antiques: Circulation – 24, 825
Art News: Circulation – 78,000
Art Business News: Circulation – 12,000
Art World News: Circulation – 13,000
New York Magazine: Circulation – 408,622
Time Out New York: Circulation – 153,735
The New York Observer: Circulation – 51,000
New York Times: Circulation – 1,150,589
ELECTRONIC MEDIA
Artexpo will advertise heavily online, both nationally and internationally, via over 20 prominent media outlets, with sites including:
nymag.com: Site Traffic: 12 million page views per month
artnet.com: Site Traffic: 16 million page views per month
artistnetwork.com: 2.9 million page views per month
artinfo.com: 1.2 million page views per month
wsj.com: Impressions: 144,250
nytimes.com: Impressions: 151,500
ASID: 70,000 unique visitors per month
hdmag.com : Subscribers: 13,677
elledecor.com
usatoday.com
EMAIL CAMPAIGNS
With a combined email subscription list comprised of thousands of industry professionals, collectors, high-end home owners and artists, Artexpo will circulate frequent show updates, artist profiles and more to stimulate interest and encourage attendance to Artexpo New York 2012. Show highlights and artist features will also be sent to the media on an ongoing basis to ensure widespread media coverage onsite.
SOCIAL MEDIA
Artexpo New York artists will be promoted heavily via synchronized social media channels such as blogging, Facebook and Twitter:
* Facebook: Active fan page (32,000+ fans and growing) with regular updates & content. Banners driving traffic to website.
* Twitter: Active Twitter account with thousands of followers, synchronized with both Facebook updates & blog posts.
* The ArtexpoNewYork.com blog features ongoing exhibitor highlights, show updates and more.
COMPLIMENTARY TICKETING PROGRAM
Statistics have shown that the best way to encourage trade show attendance is via exhibitors.
* 10,000 complimentary tickets will be distributed among Artexpo New York exhibitors.
* Complimentary attendee passes will be issued by Architectural Digest Home Design Show, enhancing Artexpo attendance.
2012 SPONSORS
GE Capital
New Wave Art, LLC
Citibank
Vita Coco
Palo Mamajuana
Heavenly Organics
Free Arts NYC
Interior Design Society
La Rosa Delmonte
Fredrix Artist Canvas
Pop Chips
Bai Brands
Art Business News
New York Observer
Société Perrier
Minskaya Vodka
2012 MEDIA PARTNERS
Artexpo Studio
Art Business News
Art World News
