Christine Schrum

Director of Social Media

As Director of Social Media, Christine Schrum employs social networking platforms–including Twitter, Facebook and blogging–to foster an open, ongoing dialog between Artexpo New York, its participating artists, publishers, galleries, and the media. In this capacity, Schrum keeps her finger on the pulse of to-the-minute feedback, leveraging the power of social media to manage both public relations and customer service.

Schrum has nearly 10 years of experience as a professional writer–largely in the fields of the arts, fashion and ecommerce. She spent several years as Lead Writer, Blogger and Editor for ArtSelect.com, one of America’s pioneering online art galleries and custom frame shops. In this capacity, Schrum wrote and blogged extensively about fine art, home décor and art history for ArtSelect.com and its hundreds of partner sites, including Target.com, Kohls.com, Spiegel.com, HomeDecorators.com, ColumbiaHouse.com, MusiciansFriend.com and many more.

Prior to her work with ArtSelect, Schrum successfully managed a freelance writing career for the larger part of a decade, with clients ranging from small nonprofit organizations to prominent fashion retailers like Overland.com. Schrum also has a wealth of experience in both P.R. and journalism. She has successfully pitched stories to Time Magazine, CNN.com, Washington Post, Reuters and other prominent media, and has published articles in New Living Magazine, The Iowa Source and other publications.

In her spare time, Schrum is a freelance writer and editor of fiction and poetry. She blogs for IowaSource.com, publishes poetry here and there, and recently co-edited Leaves By Night, Flowers By Day, an anthology of U.S. poets including PEN-Faulkner nominee Gladys Swann.