Inspired by connection and the boundless opportunities that the world of social media has to offer, Samantha takes each post, project, and campaign on with a strategy at hand and creativity to boot. She makes slipping into a brand’s voice look easy and takes the brand message to heart so that everything from verbiage and visuals to collaborations and partnerships authentically embodies each individual client.
For RMG, Samantha works to create a buzz around each show, keeping their social media communities informed and engaged. She manages each show’s social media presence, from promotional campaigns and exhibitor highlights to live event updates and social media advertising.
While she loves the consumer-facing work her position entails, she also has an affinity for the backend details, including deciphering analytics, managing social media advertising, and reaching out to influencers. Samantha has experience working with artists, art shows, neighborhoods and communities, consumer lifestyle products, and more.